Christ (Deemed to be University), formerly Christ College (Autonomous), was born out of the educational vision of St Kuriakose Elias Chavara, an educationalist and a social reformer of the nineteenth century. He founded the first indigenous congregation, Carmelites of Mary Immaculate (CMI). Established in July 1969, Christ College became the most preferred educational institution in the city of Bengaluru within the first three decades. From 1990 it initiated path breaking reforms in higher education with the introduction of innovative and modern curricula, insistence on academic discipline, imparting of Holistic Education and the support of creative and dedicated staff. Today Christ University is rated among the top ten educational institutions of the country. The UGC conferred Autonomy to Christ College (No. F.13-1/2004) on 7 October 2004 and identified it as an Institution with Potential for Excellence in 2006. On 22 July, 2008 under Section 3 of the UGC Act, 1956, the Ministry of Human Resources Development of the Union Government of India, vide Notification No. F. 9-34/2007-U.3 (A), declared it a Deemed to be University, in the name and style of Christ. National Assessment and Accreditation Council (NAAC) awarded the grade A+, which is one of the highest according to their grading system.
Christ (Deemed to be University
Department of Media Studies
Established in the year 1991, The Department of Media Studies, Christ University has been ranked 2nd nationally for academic excellence and holistic development offered to the students. It is the most active and vibrant department that the University can boast of. With constant exposure to the industry, the Department aims at molding students into responsible citizens. The Department stands strong with an excellent panel of teachers who are extremely knowledgeable, committed and dedicated to their work.
Dept. of Media Studies
When the railway was introduced in the 19th century, it radically revised movement. From how much could be carried to how fast and how far, railways enabled an exponential shift in human thought and practice. The advent of Big Data is no lesser. It has already gained an enviable role in Healthcare and Public Welfare, Media, Spectator Sports, Business, Law and Order, Science and Research, etc. It is hard to think of a domain where it will be irrelevant. Thanks to big data, we can now access, store, retrieve, safeguard, quantify, choose, categorise, integrate, identify patterns, analyse, fuse, simulate and predict data in ways which make a huge difference to how we understand and respond to customers, performances, networking, targets, and a lot more about our whole set up.
Media Meet
Big Data and Media
The emergence of Big Data in media contexts has stirred up a lot of interest. Data-driven journalism is now in vogue. Digital media distribution models benefit immensely from volumes of new, complex, and dynamic – but hugely valuable data. In the entertainment industry, big data analytics has evidently gained more ground in Bollywood and IPL contexts. Right from the creation, consumption and circulation of content to sharply sensing the pulse of the customer, and even altering the ecosystem, big data’s media interventions have been definitive.
Big data has come in as a disruptive technology. However, like anything else that is big and new, big data too has its critics. Plenty of questions have been posed. How is big data different from other forms of data? Is big data hype? Is big data the right data? When is it smart to employ big data? How often is it speculative? How do we avoid faulty generalisations? How do we interpret data without bias? How should big data reflect on the social and cultural distinctions? For whom is big data favourable? Is big data capable of giving fair opportunities to the small players? How do big data users attend to egalitarian ideals like equality? How do we combine thick data with big data? What is public data and what is private? The questions posed necessitate deeper reflection.
For the Media and Communication domain, the key challenges will be collecting, analyzing and utilizing consumer insights; leveraging mobile and social media content and; understanding patterns of real-time, media content usage. For example, social media and geo-location data offer high-value audience signals that are mined. Insights derived from such data are helpful in targeting multiple screens and mobile viewing; and offer movies, TV shows, Ad and PR content, music, games, magazines and newspapers.
Media Meet 2018 on Big Data hopes to be a platform to raise such pertinent issues, deliberate, and offer intellectual and professional responses to the changing currents of our world. Academicians, students, scholars, activists, and media professionals are welcome to present research papers on any of the following areas/themes.